The more expensive a product, fewer buyers can purchase; when the price, the number of buyers increases. This basic principle of operation of the law of... Read More
Adaptation of the original post: David Ogilvy: The Danger Of Discount Pricing
David Ogilvy, a legend of marketing and branding, in 1986 delivered very strong words about... Read More
Building a brand consists in increase its value in the eyes of the consumer. The greater the perceived product value is, the greater is the amount... Read More
What exactly does manage a brand online means?
In the real world it is clear that managing a brand is to ensure the quality of a product... Read More
In what will be music to the ears of marketers, the old adage that you get what you pay for really is true when it comes... Read More
Pricing is just as important to brand equity as other differentiators, because it is a source of meaning and identity. A solid pricing strategy can have... Read More
9 Factors That Help Anchor Your Brand Price
38 Branding Strategy Insider by Mark Di Somma / 27d // keep unread // hide // preview
Brand Pricing Strategy... Read More
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You set the pricing strategy.
Buyers, and distributors who sell below your price end up having a great visibility.
The perceived price, ends up the price... Read More
Everybody loves a bargain -- it’s business, but it’s also psychological.
• Leveraging the Psychology of Discounts to Make More Money
• The psychology of discounting. Something doesn’t... Read More
Imagine how it would implement the strategy of business class for consumer products.
The example of IKEA. Maintaining the value (then you can hire the rest)... Read More